Why Do I Need a Pinterest Virtual Assistant?
250 million people use Pinterest every month and 93% of these pinners use Pinterest to plan purchases. Pinterest has the highest conversion rate out of all major social networks. Statistics show that over 87% of Pinterest users have purchased a product because he or she saw it on Pinterest. Half of Pinterest users make $50,000 or more per year, and 40% make $100,000 a year or more so they have the money to spend too.
People use Pinterest for a different reason than they use other social media sites such as Facebook and Instagram. Pinterest is a place to research, learn, save, organise, plan and shop.
Who Uses Pinterest
The user base may not be as large as Facebook but the platform acts more like a discovery and save tool than a social interaction network. Pinterest users are from all over the globe, and they all share an important trait; they’re actively seeking helpful, inspiring ideas and easy fun ways of organising these ideas.
People use Pinterest to plan for what’s important in their lives, whether that’s a life event such as a wedding, graduation or birthday, or an easy dinner recipes, home renovation tips or the perfect outfit or pair of shoes.
Pinterest users are more likely to spend more after seeing a promotion and they plan twice as early than people using different platforms.
Half of the millennial generation (adults aged 18–34), use Pinterest at least once a month. This age group represents a lot of adult milestones.
People in this age group are graduating, starting their careers, beginning and ending relationships, getting married, furnishing a house and starting a family of children or pets.
These life events need lots of planning and Pinterest is the perfect tool for this planning. In fact, 86% of millennial Pinners use the network to plan for life’s moments.
This niche market makes it a dream for marketers to target at different points of the buying process.
Yes, women have tended to dominate Pinterest, but that is changing and now 50% of new signups are men.
The power of Pinterest has been underestimated for a long time, but you can leverage this power so you can grow your business, Pinterest ads help you reach people when they are planning and deciding what to do or buy next.
Pinterest is a visual platform, if your business sells products that are visually appealing then Pinterest is the perfect platform for you, showcasing your products can drive traffic to your site.
Like all social media sites, it takes time to create and share quality content on Pinterest, you need beautiful, engaging imagery and you also need to be active to maximize your reach by pinning, sharing and liking pins and participating in group boards.
A Pinterest virtual assistant can help you with these tasks, so you can get on with your core business tasks.
What I offer as a Pinterest Virtual Assistant?
- Assistance with your Pinterest styling and branding options.
- Creation of amazing pinnable graphics that showcase your products and services.
- Scheduling and automating of Pinterest tasks, this allows me to set-it-and-forget-it for you so you don’t have to spend every day glued to Pinterest.
- Management of your Pinterest profile and group boards.
- Organise and update your Pinterest profile. There are many ways to showcase your portfolio of work on Pinterest, whether you’re a photographer, artist or a writer, I can help you choose the best layout for your needs and work with you to ensure your profile stays up-to-date.
- Research SEO terms and titles and provide guidance on using Pinterest for your product or service niche.
- Prepare regular reports and analytics and offer tips for converting Pinterest traffic into subscribers or buyers.
My Pinterest Virtual Assistant Tools Include:
Adobe Photoshop – for creating fantastic graphics.
Tailwind – the complete Pinterest marketing toolkit.









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